Simple Approach to Complicated Tasks
AmericanInsight furnishes decision support
services to help you make R&D and Production Quality
decisions that increase the value of your brand. Our expertise
is the American market for luxury automobiles, SUVs and premium
F. Drucker describes seven overlapping sources of information that
identify product value creation opportunities. AmericanInsight supplies
unique information about New Knowledge, Demographics and Market
Perceptions, while contributing a fresh perspective on the others.
New Knowledge -- AmericanInsight conducts
innovative, custom market research for your study. This research can define:
customers specific expectations in the design of your particular
vehicle, and thresholds of success
information to help improve production quality -- specific enough
to help you decide where to direct your attention on the factory
may measure initial delivery, or long-term use of vehicles. Findings
are based upon hundreds of interviews or observations.
can be timed to help you begin improvements before other research
companies publish their syndicated comparisons.
Demographics focus on changes in life-stage, age, family
unit composition, and life experiences of birth cohorts. We help you investigate unique opportunities
in each cohort.
Market Perceptions are the ways these cohorts define value in
luxury vehicles. This
understanding points to the future, but is difficult to discover.
We supply in-depth knowledge to help you make plans.
total, this knowledge set tells you what to do right now, and
how to delight the US market in the future.
is the key to profitability.
The Wharton School estimates that only 1% of all product
decisions are innovative, yet they explain 95% of the increase
in brand value. We prefer to facilitate innovative decisions with
your executive team rather than make traditional presentations.
These InsightSessions are based upon
new discoveries from Cognitive Science. They speed up the decision process, while retaining
the unique character of your brand.
this process we develop confidential collaborative relationships
with our clients. All
information from this relationship is rigorously protected.
At the same time AmericanInsights own reference
sources, and our executive services remain available to you whenever
you wish to call on them.
me at AmericanInsight to discuss a project, or learn
more about our decision support services.
We help our clients make quicker,
better product decisions for the US.
Dick is the chief researcher, facilitator
of InsightSessions, and director of the consulting practice at AmericanInsight. His qualifications include:
- Thirty years experience
researching customer satisfaction, design and product quality for such
diverse clients as: Mercedes-Benz, BMW, Land Rover, Porsche, Volvo,
Saab, Indy Car (CART), Procter and Gamble, General Electric, Kodak,
Citibank, AT&T, Kraft Foods, etc.
- Twenty five years
experience building successful businesses:
Senior Director of J.D. Power and Associates, COO/President of
Bruskin-ASW Research, Division President of Data Development Corp.,
Senior Vice President /General Manager of Elrick and Lavidge Research.
- Sixteen years
experience lecturing in Masters of Business Administration (MBA) programs:
Product Innovation And The Market at The University of Connecticut,
Decision-making at The Wharton School, and Market Research
at New York University
- Twelve years experience
inventing new products as a faculty member of a well known Think
Tank specializing in product innovation (SIMCO)